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design philosophy for this project was based on several core points:
personalized service, ease of use and learning, quickness and convenience,
branding, and system flexibility for the bank. One can see how we
incorporated these elements from the very first screen.
- Personalized
Service: The screen greets the customer with their preferred
name. Here, the user will see their own name "Chris"
over, say, "Ms. Jones." The one-button withdrawal, Crazy
QuickCash, is set when the customer opens her account. Chris'
is currently set at $40 from Checking but the system can track
her actions and change the default if necessary. For example,
if she starts to withdraw $100 from Savings every time, her Crazy
QuickCash button can change to reflect that over time for her
convenience. Also, English is Chris' default language, though
she could change it in the bottom left corner.
- Ease
of Use and Learning: We use color, grouping, and common sense
language to help even the most infrequent ATM user feel confident
and comfortable using the Crazy ATM.
- Quickness
and Convenience: All transactions are no more than one touch
away, and touching Crazy QuickCash gives the customer instant
cash.
- Branding:
The bank's distinctive logo appears on every screen in the same
screen location. In addition, the convenient one-button withdraw
feature, named Crazy QuickCash, is a potent branding tool and
value-added service to the customer.
- System
Flexibility: Unlike current ATMs, this interface design is
completely independent of buttons with parallax problems, number
pads with the paint wearing off the keys, or other unreliable
hard-wired inputs. This allows for total customization of the
interface by the bank. The bank can change the color scheme, display
font, add new functionality or transaction types, allow customer-oriented
customization of the Main Menu based on their active accounts,
and so on. This inherent flexibility leads to better responsiveness
to customer and competitive demands, lower maintainance costs,
and greater overall customer satisfaction.
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